Eckerson Group Advisory

Advisory Services

Eckerson Group’s experts offer deep knowledge of the trends, players, and products that shape the data and analytics landscape. This derives from decades of experience as consultants, industry analysts, and product marketers. 

We help vendors understand this landscape, differentiate themselves, and go to market with winning strategies. We collaborate with product and marketing leaders to deliver the following advisory services.

1. Competitive analysis. We identify your closest competitors, evaluate their capabilities and differentiators, and compare them to yours.

2. Launch preparation. We review upcoming product announcements and provide feedback on messaging to optimize communications with press, analysts, and customers.

3. Market messaging and positioning. We help craft market positioning based on our knowledge of your competitive differentiators and target customer profiles.

4. Field enablement. We educate your sales team and channel partners about your competition, differentiators, customer requirements, and use cases.

5. Customer segmentation. We interview customers and prospects to help you understand customer requirements, use cases, and suitability for your products.

6. Customer personas. We help develop customer personas to guide your product, sales, and marketing strategies.

7. Geographic expansion. Our partner BARC empowers your marketing and sales teams to expand in Germany and Austria while Eckerson Group expands your reach across the United States with strategic guidance, partner identification, and localized content.